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UDC 519-7
CLASSIFICATION OF METHODS AND MODELS FOR ASSESSING THE EFFECTIVENESS OF PROMOTIONAL
Trofimova Ekaterina Valeryevna1, Zelenina Larisa Ivanovna2
1Northern (Arctic) Federal University named after M.V. Lomonosov, master student, Institute of Math, information and space technologies of the
2Northern (Arctic) Federal University named after M.V. Lomonosov, candidate of technical Sciences, associate Professor At Kladno mathematics and highly productive on calculations of the Institute of Math, information and space technologies of the
1Northern (Arctic) Federal University named after M.V. Lomonosov, master student, Institute of Math, information and space technologies of the
2Northern (Arctic) Federal University named after M.V. Lomonosov, candidate of technical Sciences, associate Professor At Kladno mathematics and highly productive on calculations of the Institute of Math, information and space technologies of the
Abstract
This article discusses the importance of conducting the promotion in organization, discusses methods to evaluate its effectiveness, as well as models used in the calculation of the advertising budget. In addition, classification of methods and models of assessing the effectiveness of promotional activities.
Category: Mathematics
Article reference:
Trofimova E.V., Zelenina L.I. Classification of methods and models for assessing the effectiveness of promotional // Researches in Science. 2015. № 5 [Electronic journal]. URL: https://science.snauka.ru/en/2015/05/9898
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